VS Auto Industries
Live & Scaling
Google Ads
Page 1
Search Ranking
Optimized
AI Discovery
The Challenge
A 27-year-old premium manufacturer with zero online presence, no digital catalogue, and no inbound demand generation tools.
Competitive Alternatives
- • Big Oil (Castrol, Shell) with massive digital brand recall
- • Regional manufacturers capturing local search queries
Target Market
Automotive dealers, industrial buyers, and white-label partners seeking tallow-free lubricants.
Positioning Pivot
Old Position
Offline manufacturer dependent on distributor word-of-mouth
New Position
India's Premium Tallow-Free Lubricant Manufacturer
Core Value Theme
"100% tallow-free. 100% batch-tested. Built for the distributors who won't compromise on what goes inside the engine."
Strategic Moves
Conversion-Built Website: Structured to attract high-capacity B2B and white-label partners.
Google Ads Launch: Targeted high-intent keywords for distributors and grease buyers.
AEO Implementation: Surfacing the brand in AI-driven search responses (ChatGPT).
Sales Enablement: Professional digital product catalogue for grease and coolant ranges.
Revenue Impact
Closed-Won Revenue
27yr Legacy
Pipeline Created
Digital Catalogue
Inbound Growth
Active Ad Flow
ACV Growth
Manufacturing Scale
Win Rate
Enhanced
"Before Jindal Marketing, we had 27 years of expertise and nothing to show for it online. Now we have a website that ranks and a catalogue our sales team is proud to share."
VS Auto Industries
Manufacturing Partner