Aerocom Mattress
#11
Search Ranking
3x Growth
Organic Traffic
Consistent
Online Leads
The Challenge
Zero online lead generation, declining search rankings daily, and zero organic presence in a highly competitive market dominated by established D2C brands.
Competitive Alternatives
- • Established D2C brands (Wakefit, SleepyCat, Duroflex)
- • Offline retail stores with walk-in trust advantage
Target Market
Couples aged 28–50 seeking comfort-driven, backpain-free sleep.
Positioning Pivot
Old Position
Generic mattress brand competing on product features
New Position
The Sleep Comfort Brand for Couples Who Refuse to Compromise on Rest
Core Value Theme
"Wake up without the pain. Aerocom is engineered for couples who want real, restorative sleep, not just a mattress."
Strategic Moves
Technical SEO: Full site audit and Core Web Vitals optimization to stop ranking decline.
On-Page Content: Targeted high-intent keywords like 'best mattress for back pain'.
Off-Page SEO: Strategic backlink building through niche home & lifestyle publications.
Performance Marketing: Meta & Google ads targeting pain-point-led creatives for couples.
Revenue Impact
Closed-Won Revenue
Scale Ready
Pipeline Created
Consistent Flow
Inbound Growth
3x Visibility
ACV Growth
High-Intent Lead Flow
Win Rate
Significant
"Jindal Marketing gave our brand a digital presence we never had. From zero leads to a consistent pipeline, their SEO and marketing work has been a turning point for Aerocom."
Aerocom Mattress
D2C Brand